Ah, the exquisite dance of finance and technology! Franklin Templeton, that venerable titan of trillions, has gracefully planted its Benji Technology Platform upon the BNB Chain, a move as daring as it is delightful. 🌟 Behold, the tokenization footprint expands, reaching not just the gilded institutions but the humble everyday investor, for even the masses deserve a taste of the sublime.
Benji Platform Migrates to BNB Chain
Franklin Templeton, the maestro of $1.6 trillion in assets, proclaims this integration as a symphony of low-cost rails and finality, a harmonious blend to deliver tokenized financial products. 🪙 Benji, that blockchain-integrated stack of wonders, orchestrates trading, management, and administration for token-based investments, seamlessly linking onchain plumbing to the familiar rhythms of operations. How très chic!
In 2021, this financial virtuoso launched the first U.S.-registered mutual fund to waltz with blockchain for transactions and share records, a debut as bold as it was brilliant. Since then, onchain products have pirouetted across retail, wealth, institutional, and banking stages. The migration to the BNB Chain is a strategic pas de deux: go where the users are, without sacrificing the elegance of control. 🕺
“Our goal,” coos Roger Bayston, head of digital assets at Franklin Templeton, “is to meet more investors where they’re active, while pushing the boundaries of tokenization with security and compliance at the forefront.” Ah, Roger, ever the pragmatist with a flair for the dramatic! 🎭
“Together, Franklin Templeton and BNB Chain will work to deliver tokenized assets with greater utility.”
The BNB Chain, that purpose-built haven for real-world assets (RWAs), from money market funds to credit instruments and public equities, promises fast settlement, low fees, and data tooling for issuers craving auditability. For Franklin Templeton, this mélange aims to streamline distribution while keeping risk teams comfortably ensconced in their velvet-lined offices. 🛋️
“BNB Chain has a purpose-built environment issuers can’t find elsewhere,” declares Sarah Song, head of business development at BNB Chain, with the confidence of a diva on opening night. This tie-up, she argues, proves the network can shoulder regulated products at scale. For tokenization’s advocates, it’s a step toward fund rails that click like apps-a digital revolution wrapped in a velvet glove. 🧤
At press time on Wednesday, Sept. 24, the native token BNB is coasting along at $1,016 per coin, up 18% against the greenback this month. The crypto asset tapped $1,079 per BNB three days ago on Sept. 21, and it’s now a bit more than 5% lower than its all-time price high. But darling, in the world of finance, isn’t it all just a dramatic flutter of the fan? 💃
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2025-09-24 20:57