Steak ’n Shake Unveils Bitcoin Reserve as BTC Burger Rewards Launch Nationwide

by

Well, this is new: Steak ’n Shake just decided that what the world needed was a Strategic Bitcoin Reserve, which sounds as mysterious and important as it actually is. Now, alongside their new crypto-infused burger reward program, they’re serving up digital finance on a bun with a side of fast food. So, if you thought “digital currency” was too fancy for your greasy fingers, think again. It’s everywhere now. Even in your milkshake.

Steak ’n Shake Rolls Out Strategic Bitcoin Reserve and Burger Rewards – No, Really!

On October 31st (spooky), Steak ’n Shake announced something that sounds like a headline from a future history book: a Strategic Bitcoin Reserve (SBR), which they’ve conveniently paired with Fold Holdings Inc. (because, you know, why not?). The premise? Every time someone buys a meal with Bitcoin, Steak ’n Shake tucks that payment away in their SBR, making it the digital equivalent of stuffing cash under a mattress. Plus, you can now earn $5 in Bitcoin by just ordering a specific meal – because who doesn’t want their burger served with a side of blockchain?

They also shared a groundbreaking tweet (yes, a tweet – because that’s how history is made these days):

Steak n Shake is announcing the creation of a Strategic Bitcoin Reserve. All payments received in bitcoin will be placed in our SBR.

To make things even juicier, the company added, “We’re donating 210 sats from every bitcoin meal we sell to Open Sats Initiative Inc. over the next 12 months. It’s not just about the crypto – it’s about making your Bitcoin Steakburger taste like victory.” And just so you know, same-store sales have increased by 15%. Yes, you read that right – 15%! Take that, competitors!

As for Fold, they are offering a cool deal where you upload your receipt from a Bitcoin burger or meal, and voila! A unique code for $5 in Bitcoin. Because why settle for cash when you can get a digital token that might one day be worth more than the fries?

Fold made sure to clarify (because, you know, we might all get confused here): The campaign rolls out nationwide on October 31st and runs until supplies run out – like the last fries at the bottom of your bag. It’s available at about 400 locations. That’s a lot of Steak ’n Shakes to potentially earn Bitcoin from, if you’re into that kind of thing.

As for why this is big news, Fold’s CEO Will Reeves had a few thoughts: “Bitcoin goes mainstream when it starts showing up in everyday life. That’s been our vision from the beginning and our promotion with Steak ’n Shake is the next step in that journey. For many people, this will be the first time they ever own bitcoin, and it will come from something as ordinary as grabbing a burger.” Because there’s nothing more ordinary than a cryptocurrency-fueled burger, right?

FAQ 🧭

  • Why did Steak ’n Shake create a Strategic Bitcoin Reserve (SBR)?
    Because, apparently, holding Bitcoin is the future. And, apparently, it’s the future of your burger money.
  • How does the partnership with Fold Holdings benefit Steak ’n Shake customers?
    Customers get to pretend they’re savvy crypto investors while eating a burger. Plus, they get $5 in Bitcoin, which may or may not make their life 10% cooler.
  • What business impact has Steak ’n Shake seen from its bitcoin adoption?
    Steak ’n Shake’s reported a 15% sales increase. Apparently, bitcoin is good for more than just hoarding. It’s good for profit, too.
  • Why is this announcement significant for investors and the restaurant industry?
    It’s the first time a U.S. restaurant chain has bundled meals with Bitcoin rewards. Think of it as setting the standard for fast food – except this time it involves cryptocurrency and not just ketchup stains.

Read More

2025-11-01 03:28