Pray, allow me to impart the most diverting tale of the Trump family’s foray into the realm of cryptocurrency, a venture as ill-fated as a marriage of convenience sans affection. World Liberty Financial, their grand crypto portfolio project, commenced the year with all the pomp and circumstance of a society ball, only to find itself in a most lamentable state as the year draws to its close. Alas, the gains have been as scarce as modesty at a Vanity Fair gathering! 😏
His Excellency, President Donald Trump, announced this ambitious endeavor in September 2024, amidst the clamor of his campaign trail for the 2024 elections. Led by his sons, Messrs. Donald Trump Jr. and Eric Trump, it marked a most remarkable shift in the tone of crypto policy in the United States. One might say it was as unexpected as a proposal from a gentleman of dubious character! 😳
The program began with all the vigor of a young debutante entering her first season. It launched its own World Liberty Financial (WLFI) governance token and made acquisitions of high-market-cap cryptocurrencies with the zeal of a lady securing her first dance partner. The bull market of summer and autumn 2025 inflated the Trump family’s share into the billions, a sum as staggering as an unexpected inheritance! 💰
Yet, since its public trading commenced, the project’s token has plummeted over 40%, a fall as dramatic as a heroine’s fainting spell in a Gothic novel. Oh, the folly of it all! 😱
World Liberty Financial: A Mixed Bag of Fortunes
WLFI completed its first token sale in October 2024, selling approximately 20 billion WLFI tokens at $0.015 per token, raising a tidy $300 million. This was followed by another token sale from January to March 2025, wherein 5 billion tokens were sold at $0.05 per token, amassing roughly $250 million. One might say they were as successful as a well-matched couple at a country dance! 💃
In March, the Trump family introduced their own stablecoin, USD1. By June, they had secured a deal with PancakeSwap, a decentralized finance protocol owned by Binance, to promote this asset. In August, World Liberty entered into a private placement and treasury deal with ALT5 Sigma Corporation, a transaction worth $1.5 billion, wherein ALT5 traded 100 million shares of its common stock for WLFI tokens, effectively creating a crypto treasury. A most ingenious arrangement, though one wonders if it shall stand the test of time! 🤔
During the bull run that characterized much of the 2025 crypto market, WLFI made several substantial cryptocurrency acquisitions, including $21.5 million in Wrapped Bitcoin (WBTC), Ether (ETH), and Move (MOVE). As of December 22, the fund’s top holdings also include significant amounts of USD1, Aave-tied assets, and Mantle (MNT). A diverse portfolio, indeed, though one must question its resilience! 📉
Public tracking data of the Trumps’ portfolio value began in September 2025, when it peaked at over $17 billion. As of December 11, the assets have dwindled to just under $8 billion, a decrease of 47%. A most precipitous decline, akin to a heroine’s reputation after a scandal! 😢
Trump’s Fund: A Quagmire of Controversy
It is a truth universally acknowledged that US presidents ought to distance themselves from business ventures that may present a conflict of interest. Yet, Mr. Trump has taken the opposite approach, involving himself in ventures that directly benefit from his financial and political priorities. In September, as Bitcoin’s price approached an annual high, the BBC reported that the Trump family’s share of World Liberty Financial was valued at over $5 billion, largely through their ownership of WLFI tokens. A sum as enviable as it is contentious! 💼
The Trump administration has faced repeated calls for inquiries into alleged conflicts of interest. As early as April 2025, Senator Elizabeth Warren and Representative Maxine Waters penned a letter to the SEC’s then-acting chair, Mark Uyeda, requesting the preservation of all records related to World Liberty Financial. They sought to ascertain whether Trump’s involvement might compromise the SEC’s regulatory efficacy. A most delicate situation, indeed! 🕵️♀️
In November, Senator Warren renewed her call for a probe following a report from Accountable.US, which alleged that World Liberty Financial sold tokens to sanctioned individuals with ties to Iran, North Korea, and Russia. White House Press Secretary Karoline Leavitt dismissed these claims as baseless, accusing the media of fabricating conflicts of interest. She declared, “Neither the president nor his family have ever engaged or will ever engage in conflicts of interest,” a statement as bold as it is debatable! 😒
World Liberty Financial asserted that it conducted Anti-Money Laundering and Know Your Customer checks, turning down millions from potential purchasers who failed these tests. Yet, the controversy persists, as thick as the plot of a sensational novel! 🧐
The Trump family’s crypto ventures extend beyond World Liberty Financial. Trump Media and Technology Group Corp operates the fintech brand Truth.Fi, which purchased 684.4 million Cronos (CRO) tokens for $104.7 million in September. Messrs. Eric Trump and Donald Trump Jr. also founded American Bitcoin, whose holdings amounted to 4,784 BTC as of December 10. A veritable empire of crypto, though one wonders at its stability! 🏰
Despite the significant drop in World Liberty Financial’s portfolio value, the company presses on with new assets and deals. On December 3, co-founder Zach Witkoff announced the launch of a suite of real-world assets (RWAs) beginning in January 2026. One can only speculate on the outcome of this latest endeavor, though it promises to be as intriguing as a society gossip column! 📰
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2025-12-22 18:05