Finance

What to know:
- Barry Sternlicht, the illustrious overseer of Starwood Capital, which manages a staggering $125 billion in assets, finds himself in a veritable quagmire of regulatory hurdles that prevent him from tokenizing real-world assets. Truly, who knew that the road to modernity would be paved with such bureaucratic stones?
- Sternlicht, ever the optimist, proclaims that the tokenization of assets-such as real estate-on blockchains could not only unlock new avenues for raising capital but also provide investors a gateway to markets that have thus far been as accessible as a high-security vault.
- In a moment of technological praise, he likens the current state of tokenization to a child yet to learn to walk, while artificial intelligence has already run its first marathon. One can only wonder how long it’ll take for the world to catch up with this toddler’s ambition!
The illustrious billionaire Barry Sternlicht, in a moment of comedic frustration, declared at the World Liberty Forum in Palm Beach that his esteemed firm, Starwood Capital Group, is poised on the precipice of a major innovation: tokenizing real-world assets. Alas, the shackles of U.S. regulation hold them back like an overprotective parent at a school dance.
“We want to do it right now and we’re ready!” he exclaimed, as if awaiting the starting gun at a race. “It’s absolutely ludicrous that our clients can’t transact in tokens,” he lamented, referring to the art of dealing with tangible assets-like real estate-via the magical realm of blockchain.
Tokenization, you see, is the art of converting ownership of physical treasures, whether they be majestic estates or priceless works of art, into blockchain-based tokens that can be traded like baseball cards on a playground. For firms like Starwood, this could herald a new era of capital raising or grant investors access to markets previously as liquid as a brick.
However, the notion of placing real estate on the blockchain is hardly groundbreaking; other enterprises are already tiptoeing into this vast market, which still relies heavily on processes reminiscent of the Stone Age. One such daring innovator is Propy, which last year announced grand ambitions to acquire mid-size property title firms across the U.S., aiming to streamline the industry with all the grace of a gazelle.
Consulting behemoth Deloitte has predicted that by 2035, a whopping $4 trillion of real estate will be tokenized-an increase from a meager $0.3 trillion in 2024. If true, it represents a growth spurt for tokenized real estate that would make any teenager envious, averaging a 27% Compound Annual Growth Rate (CAGR).

“Tokenized real estate could not only open up new markets and products but also provide real estate organizations with a golden opportunity to resolve issues related to operational inefficiency, exorbitant administrative fees for investors, and the frustratingly limited retail participation,” Deloitte proclaimed, with all the optimism of a fortune teller at a carnival.
‘It’s a fantastic thing’
Sternlicht, with visions of grandeur dancing in his mind, appears to share this utopian vision, extolling the vast potential of the underlying technology with unbridled enthusiasm.
“The technology is superior,” he asserted, eyes shining with uncontainable excitement. “This is the future,” he declared, as if he were unveiling the next great invention since sliced bread.
He boldly compared the present state of tokenization to that of artificial intelligence, lamenting that it lags significantly behind AI’s current capabilities. “This is even earlier in the physical world than AI is,” he mused, as if pondering the mysteries of life over a cup of tea.
Calling tokenization “exciting as can be,” he cheerfully remarked, “It’s a fantastic thing for the world; it just needs to catch up with it.”
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2026-02-19 01:23