In a delightful turn of events, Web3 company Animoca Brands has signed a non-binding memorandum of understanding (MOU) with DayDayCook (DDC) Enterprise, a meal-prep and packaged food company that recently adopted a Bitcoin (BTC) treasury strategy. The purpose of this union? To manage Animoca’s BTC holdings and generate a yield on those reserves, of course!
As part of the deal, Animoca will allocate up to $100 million in BTC, as announced on Thursday. Yat Siu, co-founder and executive chairman of Animoca Brands, praised DDC Enterprise’s CEO Norma Chu for her ability to cultivate a “substantial non-crypto following,” introducing the asset sector to the general public who may not have had an interest in crypto otherwise. Siu also commended Chu’s ability to bridge the East and West, successfully navigating markets on both sides of the planet.
The Bitcoin treasury narrative continues to gain traction, as corporations adopt the supply-capped asset as a hedge against inflation, and, in some cases, reorient themselves to become Bitcoin holding companies. The proliferation of Bitcoin treasury firms has left investors divided about the effects of these companies on the market, with some arguing it will boost mainstream adoption and others warning that overleveraged BTC companies could trigger the next market meltdown.
Bitcoin Treasury Strategy: The New Darling of Corporate Finance
There are currently 268 institutions holding BTC on their balance sheets, including public companies, private enterprises, government organizations, asset managers, and crypto firms, according to BitcoinTreasuries. Public companies account for 147 of these 268 institutions, making them the largest category of institutional Bitcoin holders by a wide margin.
Bitcoin treasury companies added 159,107 BTC in Q2 2025, valued at over $18.7 billion using current prices, and representing a 23% quarter-over-quarter increase in acquisitions. In June, cypherpunk and Blockstream CEO Adam Back said the Bitcoin treasury trend is the new altseason for crypto traders and short-term price speculators. “Time to dump ALTs into BTC or BTC treasuries,” the CEO wrote in a June 22 X post.
Despite the growth of BTC treasury options and the market hype, some market analysts and crypto firms warn that most treasury companies won’t survive the next market downturn and will capitulate as soon as BTC prices begin to drop and cheap corporate financing options disappear. But let’s not dwell on the negative, shall we? After all, who doesn’t love a good love story between a Web3 company and a meal-prep enterprise? 😉
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2025-07-12 21:44