Animoca Brands and DDC Enterprise: A Match Made in Bitcoin Treasury Heaven

As part of the deal, Animoca will allocate up to $100 million in BTC, as announced on Thursday. Yat Siu, co-founder and executive chairman of Animoca Brands, praised DDC Enterprise’s CEO Norma Chu for her ability to cultivate a “substantial non-crypto following,” introducing the asset sector to the general public who may not have had an interest in crypto otherwise. Siu also commended Chu’s ability to bridge the East and West, successfully navigating markets on both sides of the planet.