So, you know how some people have a stash of emergency cash under their mattress? Well, Metaplanet has a stash of bitcoin – a rather large one, might I add. And they’re planning to use it to go on a shopping spree… of sorts.
- Metaplanet, the Japanese hotel company turned bitcoin investor, is looking to use its BTC as collateral to finance acquisitions of cash-generating businesses. Because, you know, who needs actual cash when you have bitcoin? 💸
- They just acquired 2,205 BTC this week, bringing their total holdings to 15,555 BTC (a whopping $1.7 billion). And they’re not stopping there – they’re aiming for 210,000 by the end of 2027. Talk about ambitious! 🚀
- CEO Simon Gerovich is calling this “phase two” of their bitcoin treasury strategy. Because, you know, phase one was just accumulating all that bitcoin. Now it’s time to use it to get some real cash… to buy more businesses. It’s like a never-ending cycle of bitcoin-fueled acquisitions! 🤑
Gerovich told the Financial Times that they need to accumulate as much bitcoin as possible to reach “escape velocity” (whatever that means). And then, they’ll use that bitcoin to get financing from banks to buy profitable businesses. Because, you know, banks just love lending money against bitcoin. 🙄

Cryptocurrency-backed lending is all the rage among crypto-native companies, but traditional banks are still a bit hesitant. Go figure. 🤔
Gerovich estimates that phase one will last around four to six years, after which it’ll become increasingly difficult to acquire BTC due to tightening availability. So, they’re basically racing against the clock to accumulate as much bitcoin as possible. ⏰
Metaplanet’s Tokyo-listed shares closed at 1,565 yen ($10.71) on Tuesday, up 0.84% on the day. Not bad for a company with a bitcoin-fueled acquisition strategy. 📈
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2025-07-08 14:42