Google Can’t Steal Your Traffic: BeInCrypto Founder Speaks

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Brand-building isn’t a simple arithmetic of profit. It is a stubborn furnace where the maker sculpts a path to the people, while Google, that capricious god, gnaws at the road and pretends to be fate. We smile, perhaps, at the irony, and march on.

For BeInCrypto’s founder, Alena Afanaseva, the long arc beats the flash of hacks. In this cruel theater of headlines and shifting screens, endurance rests on strategy. BeInCrypto stands by quality, credibility, and trust, even as algorithms paint the walls with new shadows and call it progress.

Speaking during a live podcast at Binance Blockchain Week, Alena spoke of branding, media leadership, and the uneasy liaison between AI, Google, and crypto journalism. It’s not romance, it’s weather reporting for a market that refuses to stay still.

Watch the full podcast interview here to hear Alena’s stubborn, unvarnished take.

With more than twenty years in finance, analytics, and digital media, she pressed one truth into the air:

  • Long-term integrity outweighs the latest growth hacks-and that, stubborn reader, should be the lone compass for media survival today.

Personal Branding Starts from the Core, Not Visibility

Alena’s counsel for founders is blunt and practical: begin inside. Chasing virality or outsourcing your voice before you know who you are rarely works. Authenticity is the backbone, whether the room is lit by projectors or by the dim glow of a tired newsroom.

Key takeaways:

  • Identify your true strengths (public speaking, writing, analytical thinking) so your personal brand mirrors what you genuinely excel at.
  • Build your brand around those strengths to stay unshakably authentic.
  • Work with professionals to amplify your voice, not to replace it, so the brand remains you, only louder.

“If there is something fake in between, it won’t work.” Visibility should follow the birth of something real, not precede it.

From Traditional Finance to Crypto Media

Alena began in financial journalism and market analysis, publicly weighing in on Bitcoin as early as 2014. Moving into crypto meant stepping into uncharted winter and blazing summers alike:

  • Early crypto markets were volatile, unstructured, and driven by hype.
  • Traditional analysis methods didn’t fit the new beast.
  • The ecosystem was narrow, crowded with enthusiasts, hype, and a heavy media glare.

“Nothing worked for digital assets at that time,” Alena notes.

Building BeInCrypto required laying a network from nothing and committing to disciplined, long-term strategies, even as quick gains flashed like mirages and seduced others with ghostly promises.

Why BeInCrypto Stayed Stable While Others Lost Traffic

Our platform chose trust and insight over mere clicks, a creed tested sharply during the memecoin frenzy. While many publishers chased hype and hawked low-quality projects, BeInCrypto:

  • Limited press releases and reinforced internal editorial rules.
  • Prioritized content quality, editorial integrity, and a clear separation between commercial interests and newsroom work.

“We said no to millions of dollars because we realized it would kill the website long-term,” Alena explains.

This long-term stance kept BeInCrypto steady while many crypto outlets lurched and traffics fizzled chasing spikes or gaming SEO.

Understanding the Google Shift

Recent Google algorithm changes hardened this approach. According to Alena:

  • Updates are frequent and unpredictable
  • AI-generated content faces greater scrutiny
  • Evergreen lists and reviews bow to new Google AI overviews

“AI isn’t the enemy; bad strategy is.”

At BeInCrypto, AI speeds research and drafting without surrendering quality, a rough-edged ally that sharpens output while keeping trust intact.

AI as an Editorial Tool, Not a Threat

Contrary to the whispering chorus of doom, AI isn’t killing the media. At BeInCrypto, AI tools:

  • Support journalists with research and drafting
  • Reduce cost per article
  • Maintain human oversight to safeguard quality
  • Authority and credibility
  • Trusted media mentions
  • Consistent, high-quality content
  • Long-term partnerships with reputable outlets

One meaningful mention from a credible source now outweighs hundreds of low-quality placements.

Founder Values Shape Company Culture

With 150 people across 50+ countries, BeInCrypto centers its culture on structure and shared values. Editorial decisions, hiring, and strategy all reflect analytical thinking, integrity, and sustainability.

“If you build something for the long term, you must be aligned with your core values and your DNA,” Alena emphasizes.

Want to hear Alena’s full insights? Watch the full podcast interview here.

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2026-02-06 16:31