Well now, Pineapple Financial, that bright-eyed critter of the market, has kicked off a grand river ride toward a $100 million Digital Asset Treasury, bagging $8.9 million worth of Injective tokens and calling it “diversification” with a straight face as smooth as a catfish on a Sunday. If you’ve ever seen a man try to stack firewood in a thunderstorm, you’ve seen this kind of enthusiasm paired with a ledger.
In plain talk, the company bought 678,353 Injective (INJ) tokens valued around $8.9 million, and says this is only the opening gambit in a scheme to hoist a robust DAT into the skylight of their balance sheet. They’ll keep these tokens on the Injective blockchain, staked and waiting, like seed corn in a tidy row for harvest time.
🚨 Pineapple Financial $PAPL has plucked 678,353 INJ off the open market, worth about $8.9 Million. This is the first cash purchase in a planned series of acquisitions. Infinite more ahead. 🚀
– Pineapple PAPL (@PAPLpineapple) October 7, 2025
The cat-excuse me, the company-had recently staged a $100 million private placement to fund this Injective-based treasury. Today’s move is billed as the first of many cash purchases designed to grow on-chain holdings, which sounds mighty noble until you realize it’s all done while keeping one eye on the taxman and the other on a ticker that might well rise with the river.
Treasury designed for long-term allocation
Pineapple says the INJ tokens will be staked on-chain to yield rewards, with estimates flirting around a 12.75% annual return. The apparatus aims to fold blockchain assets into Pineapple’s operations without turning the compass toward compliance, a balancing act fit for a tightrope across the Mississippi.
“This initial Injective investment underscores our conviction in the token’s future and our ambition to craft the world’s largest and most productive INJ treasury platform,” declared Shubha Dasgupta, Pineapple Financial’s captain of the ship. A fancy line, no doubt, but one that whispers of yield like a cicada on a hot day.
The broader market view is that traditional and fintech outfits are now dipping their toes into digital assets that promise yield through DeFi rather than mere speculative fireworks. If Pineapple’s experiment sails true, it might just light a new way for public companies to approach digital assets with regulated, yield-generating gusto rather than gambling with the ledger on a whim.
Broader market context
Injective (INJ) is a layer-one blockchain focused on decentralized finance play-derivatives trading and liquidity, among other tricks. For Pineapple, this venture is a trial balloon in using on-chain treasuries to bolster, not just glitter, the old-fashioned finance. If it works, the wind might well fill more sails than a riverboat parade, guiding other firms toward regulated, income-generating on-chain exposure instead of simply chasing price tags.
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2025-10-07 22:39