Well, butter my biscuit and call me a hodler-Steak ’n Shake just went full crypto-crazy! 🥳 The 91-year-old burger joint, known for its steakburgers and milkshakes (and probably a few heart attacks), has decided to dive headfirst into the Bitcoin pool. 🚀 In a move that screams, “We’re cooler than your grandpa’s wallet,” they’ve launched a Strategic Bitcoin Reserve (SBR). Because nothing says “mainstream” like a fast-food chain hoarding digital gold.
On October 31 (yes, Halloween-spooky financial decisions abound), they announced on X (formerly Twitter, because why not?) that every Bitcoin payment will be tucked into their SBR. And get this-they’re donating 210 satoshis (aka $0.23, or roughly the cost of a fry) from every Bitcoin-themed meal to the OpenSats Initiative. Because nothing says “we care” like rounding down to the nearest sat. 🧡
Steak n Shake is announcing the creation of a Strategic Bitcoin Reserve. All payments received in Bitcoin will be placed in our SBR. 🚀
We are donating 210 sats from every Bitcoin meal we sell to Open Sats Initiative, Inc. over the next 12 months. 🧡
Make your Bitcoin…
– Steak ‘n Shake (@SteaknShake) October 31, 2025
But wait, there’s more! They’ve teamed up with Fold, a Bitcoin financial services firm, to offer a “Bitcoin Meal” or “Bitcoin Steakburger”. Buy one, upload your receipt to bitcoinmealdeal.com, and get $5 in Bitcoin. Because who doesn’t love a side of crypto with their fries? 🍟💸
This isn’t their first crypto rodeo, either. Back in May 2025, they started accepting Bitcoin payments via the Lightning Network, which is like the express lane for crypto transactions. Even Jack Dorsey (yes, that Jack Dorsey) was spotted buying fries with Bitcoin. Because when the Twitter co-founder endorses your burger, you know you’re doing something right. Or wrong. Who knows with him?
According to Steak ’n Shake exec Dan Edwards, this crypto craze has slashed their payment processing costs by 50%. Credit card companies? More like credit card crybabies with their 2-3% fees. Bitcoin’s Lightning Network is like, “Hold my satoshi,” and charges a fraction of that. 💳✖️⚡✅
And the numbers don’t lie-Steak ’n Shake’s same-store sales jumped 15% last quarter, outpacing every other fast-food chain. Sure, they won’t say how much of that is from Bitcoin, but they’re quick to thank the “Bitcoiners” for “changing their trajectory.” Translation: Crypto bros are eating a lot of burgers. 🍔📈
Now, let’s talk about this Strategic Bitcoin Reserve. It’s like a piggy bank, but for grown-ups who think inflation is the real boogeyman. Unlike MicroStrategy or Tesla, Steak ’n Shake isn’t buying Bitcoin-they’re earning it. Organic crypto growth, baby! 🌱💰 But let’s be real, with fast-food margins thinner than their burger patties, this reserve will grow slower than a sloth on a Sunday. 🐌
Still, it’s a symbol, people! A symbol of a legacy brand trying to stay relevant in a world where “Bitcoin” isn’t just a typo. And if it works, other chains might follow suit. Imagine McDonald’s launching the “McHodl Meal”. We’re not there yet, but hey, a girl can dream. 🍟🚀
🚨 BREAKING 🚨
We’ve partnered with @SteaknShake to make the Bitcoin Steakburger even more rewarding.
Grab yours and get $5 in bitcoin from us
More details 👇
– FOLD BITCOIN (@fold_app) October 31, 2025
Fold’s CEO, Will Reeves, said this is about making Bitcoin “part of everyday life.” Because nothing says “normal” like getting your first Bitcoin from a burger receipt. 🍔➡️💰
So, will this be a “happy meal for hodlers” or just a crypto-flavored fad? Only time will tell. But one thing’s for sure-Steak ’n Shake just made Bitcoin as American as apple pie. Or at least as American as a fast-food burger. 🇺🇸🍔
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2025-11-01 09:42