If you had told me last year that an obscure Tokyo investment company named Metaplanet would have more foot traffic on the trading floor than a Toyota dealership on bonus day, I would have laughed, snorted, and possibly spilled my green tea. Yet here we are, in that odd timeline where Metaplanet—once known for, well, nothing especially attention-grabbing—managed to stack up a trading volume of $11.6 billion in June. That’s a sum sizable enough to buy several small islands, most of Shinjuku, or at least a handful of crypto YouTubers’ loyalty. 🚀
Based on data from the Tokyo Stock Exchange (which, I assume, contains more spreadsheets than an Excel convention), Metaplanet’s stock zipped from a mere 997.6 billion yen in May to a positively brag-worthy 1.87 trillion yen in June. That’s an 87% leap. For perspective, if my waistline did that, I’d blame the ramen and cry softly into my pillow.
Now, here’s where it gets properly bonkers. Outtrading Toyota and Sony—yes, those household names that sound like the start of every “Top 10 Japanese Companies” list—Metaplanet shimmied past their June volumes by several hundred billion yen. What do Toyota and Sony have in common now? Their inability to beat Metaplanet at stock-market Twister. Of course, Advantest is still the reigning champion at 4.8 trillion yen, but who’s counting? (Market analysts. They’re always counting.)
Reuters Japan, rarely one for interpretive dance, reports that Metaplanet’s stock price started boogying upward in the middle of June, all thanks to the company’s feverish love affair with Bitcoin. On June 16, the stock hit $1.895—up 25% from $1.509 the day before. That’s the kind of jump that makes you wonder if someone spiked the Tokyo water supply with espresso.
Not to be outdone by mere numbers, Metaplanet celebrated June 16 by snatching up 1,112 Bitcoins in a single swoop (presumably with a really big shopping cart), which brought their total hoard to a round 10,000 BTC. On the day, they set a “minor milestone” (reads: “brag on social media”), announcing plans to bulk up to 210,000 BTC by 2027. That’s basically 1% of all the Bitcoin that currently exists—so, you know, nothing dramatic. 💸
No stone unturned, Metaplanet proceeded to buy Bitcoin five times in June. The last was on the 29th, after raising a scant $207 million via ordinary bonds—presumably because “extraordinary bonds” were out of stock. By July 7, and after yet another crypto-shopping spree, the company’s Bitcoin hoard hit 15,555 BTC, currently worth $1.68 billion, give or take a few zeroes and a minor existential crisis.
Metaplanet’s 210k BTC strategy
Fans of stealthy strategy will appreciate this: on June 6, Metaplanet said it would take inspiration from Michael Saylor (a man who thinks “diversification” is a dirty word), and attempt to amass 210,000 Bitcoin by 2027. To clarify, that’s aiming to own a slice of the Bitcoin pie so large you’d have to fight off digital seagulls to eat it. 🥧
The goal requires them to raise their 2026 Bitcoin target from a modest 21,000 BTC to an eye-watering 100,000 BTC in a year. This, in the world of analogies, is like deciding your new year’s resolution is to stop eating snacks and run 10 marathons. Next, Metaplanet plans to get from 8,888 BTC in early June to 30,000 BTC by Christmas—Dickens would approve.
So why all this digital gold-hoarding? Inflation, mostly. And the yen’s current impersonation of a melting snowman hasn’t helped. Since May 2024, Metaplanet’s been on a relentless Bitcoin diet. And since November, it’s been top of the Tokyo standard market trading volume charts—leaving Namura Shipbuilding (and their 516 billion yen) gasping in its crypto dust.
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2025-07-08 10:48