Oh, the travesty of centralized platforms! Creators and fans alike are duped by unfair cuts and hidden talents. Enter YouBallin, an audacious mobile-first platform built on the mighty Solana blockchain, where the Talent-not the algorithms-gets the spotlight. In this new world, talents not only compete in thrilling events but also profit from NFTs and brand deals. Fans, you’re no longer just bystanders; you hold the almighty $YBL tokens and cast your vote. Brands? They finally get real engagement instead of the hollow likes and shares. Web2 onboarding meets Web3 abstraction, ensuring that everyone can join the party. The future of fame is here, and it’s decentralized, darling.
Meet the one and only Chris Arakelian, CEO of YouBallin. Chris recently graced the Bitcoin.com News Podcast to talk about how YouBallin is going to upend the status quo.
https://open.spotify.com/watch?v=episode/70XMHoTsEZTa85QNqc3zbI
In the riveting episode, Chris, with her usual flair, introduced YouBallin-a decentralized creator economy built on the ever-so-dazzling Solana blockchain. Apparently, the current creator economy has a few… issues: creators get peanuts while the algorithms pick favorites (and let’s not even mention the “engagement” obsession). Fans are just passive consumers-yawn. YouBallin aims to flip the script, turning fans into actual owners and stakeholders, thanks to a shiny new token economy.
So, what’s the plan, you ask? It’s a two-phase competitive event model to discover and own talent. In phase one, emerging stars compete to be noticed by the “legends” of the platform. Free votes, no less! Fans use their precious $YBL tokens to propel wildcard talents. Phase two? The finalists get fractionalized NFTs-yes, actual ownership in a creator’s journey. So, instead of passively following, fans can profit as the talent rises to the top. YouBallin isn’t just a platform; it’s a circular economy where everyone-talents, fans, mentors, and brands-benefits. It’s practically a utopia for creators.
Chris also went on to explain how YouBallin stands out in the crowded Web3 landscape. It’s interactive, domain-agnostic (not just music-oh no, it’s bigger), and most importantly, it’s built on the core value of TalentFi-that’s talent finance, for the uninitiated. The aim? Putting ownership at the center of discovery, not some arbitrary algorithm. You know, like the crypto dream: empowering individuals through open, permissionless systems. The $YBL token is the magic ingredient, driving transactions, fueling scarcity, and ensuring you’re not just participating-you’re in control.
About Our Guest
Chris Arakelian is a marketing guru with 30 years of experience in agency leadership. She’s a designer at heart, a client advocate by trade, and a Growth Engine whose sole purpose is to build brands and drive results. Before taking the reins at YouBallin, she worked her magic at Omnicom’s Wolff Olins, helping brands like Uber, Instacart, and Robinhood thrive in both the Web2 and Web3 worlds. She’s been there, done that, and now she’s revolutionizing the creator economy.
Before Omnicom, Chris was at the helm of launching legendary brands like Wild Turkey, Acuvue, Gillette Venus, and U by Kotex. Building brands for the future is what keeps her awake at night-and thank goodness for that, because the world needs more of her brand-building wizardry.
Want to dive deeper? Visit YouBallin.com and follow the genius behind it all on X.
And don’t forget the Bitcoin.com News podcast, which features the crème de la crème of the crypto, DeFi, NFT, and Metaverse worlds. Tune in on iTunes or Spotify.
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2025-10-27 17:05